Description:

The objective of The Style Plan is to clearly show the importance of having a strongly defined and consistent image.  During the presentation, we will discuss three key areas of our image as follows:

Virtual Image = website, blog, online ads, and social media

Business Collateral = cards, stationery, brochures, books, albums, etc. and their packaging

Personal Image = YOU, the person – outward and inward

The Style Plan topics:

·         Overall image case studies of 3 successful individuals

·         Looking the part – why image matters and should be consistent

·         How your website, blog and social media use convey your image to others

·         Why your business collateral is more than just your card and a pricing sheet

·         Basic style guidelines such as dressing for your specific profession and dressing for various events

·         Your self-promotion plan:  interacting with vendors and clients, promoting yourself at networking events and through social media

·         Why you MUST maintain your image on an ongoing basis and how to do it

Deliverables:  Each attendee of The Style Plan Workshop will receive the following:

ü  Self Analysis Worksheet: Virtual Image, Collateral Image & Personal Image

ü  Target Market Analysis Worksheet (are you reaching who you are aiming for?)

ü  Professional Biography Worksheet

ü  Dress Codes Defined Reference Sheet

ü  Weekly Wardrobe Planner

ü  Wedding submission tips and guidelines

ü  Image Maintenance Worksheet

ü  Complete Style & Image Resource List